Refresh, the asset enhancement platform of Watkin Jones Group, has been selected to run an upgrade programme focused on enhancing functionality, utilisation and overall appeal.
This will include reconfiguring and repositioning amenity and reception spaces to improve layout, and a soft refurbishment focused on redecoration and upgrades.
Additionally, bathroom enhancements will be included, joinery fixtures repaired and renewed and new and upgraded mattresses included.
Works began on the asset - acquired by Aprirose last year — in March 2026 and these will continue throughout the summer.
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“We acquired Central Studios last year as we were attracted to the limited future PBSA supply in Reading, the fact the asset was established with strong occupancy and high re-booker rates and the clear asset management opportunities it presented through future refurb, cost reduction and lease regearing for example,” said Sameer Gheewala, vice president of asset management at Aprirose.
“Our specialist in-house asset management team has worked hard to put in place a strong strategy to implement these activities and appointed Refresh to deliver the upgrades in a live environment to minimise disruption and enhance the asset and the student experience, embedding feedback via strong engagement to help shape the work.”
Andy Thorne, technical services director at Watkin Jones, added: “Central Studios is a strong example of how targeted refurbishment and clear, well-planned reconfiguration can reposition an operational PBSA asset.
“The focus has been on improving how the space works day-to-day for residents, while delivering upgrades that support long-term value for our client, all without disrupting ongoing operations.”



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